Are you among the masses who prefer to put in office hours at your local coffee shop? If so, there may be a scientific reason.
Research published in The Journal of Consumer Research, found the background noise of a typical coffee shop provides just the right level of sound, about 70 decibels, to stimulate creativity and help people concentrate.
Performance of subjects went down if the noise level was too low, around 50 decibels, or too high, about 85 decibels.
Not ready to fork over $4 for a cup of Joe? You’re in luck. A new website, Coffitivity.com, plays a looped coffee shop soundtrack, providing listeners the same background noise without all the caffeine.
Researchers warn that moderate noise only works for creative tasks, though. Quiet environments are best suited for detailed projects like doing your taxes.
In other studies, they found your desktop screen and architecture of the room can also impact your creativity.New York Times Photo credit: osamukaneko via photopin cc